Posts By: Briana

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January 10, 2012

Tuesday Tips: Defining Desksiders

by: in: creativity, public relations

It’s not every day you get to sit one-on-one with a magazine editor in his/her office, so when you do get the chance, take advantage! In PR, we call these meetings “desksiders” as you are literally given the chance to sit deskside with an editor and introduce them to your client’s wares.  These meetings are…
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December 6, 2011

Tuesday Tips: Make the Most of PR Mailers

by: in: creativity, PR Fish Bowl

December is here, and tis the season of giving! But in PR, we like to “gift” media all year-long. Not your typical gift, but what we call “creative deliveries.” In short, your clients’ offerings artfully packaged to get maximum media attention. Yes, a pitch letter and a phone call will often be enough, but why…
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November 1, 2011

The Presume

by: in: creativity, public relations

It’s no secret that you need to stand out these days when applying for a job. Killer qualifications are often not enough to get your foot in the door. Enter the presume. The presume brings your resume to life using your own voice, visuals and graphics to highlight your educational and employment experience in a…
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June 21, 2011

A Father’s ROI

by: in: creativity, PR Fish Bowl

How my dad’s “investment” in me improved my PR skills My dad spent years investing his time and wisdom in shaping my values, skills and “way in the world”. Now that we have celebrated his big day, I wanted to reflect on the great tips he’s given me by word and example, that have helped…
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April 5, 2011

Tuesday Tip: “Spring Cleaning” For Your Tech

by: in: PR Fish Bowl

While you wait out the April showers for the May flowers, why not look beyond the annual ritual of spring cleaning and tidy up your tech? Since technology affects so much of our lives, think about how you can upgrade, upload, back up and protect the devices you rely on every day. This was the theme of a recent…
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