Posts By: Dave


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August 17, 2012

TGIF: The Rebranded LeBron James

by: in: PR Fish Bowl, public relations

In a world of social media and 24-hour news cycles, a bad PR move can completely alter the public’s perception of a brand or celebrity.  LeBron James knows this all too well, but after watching him lead Team USA Basketball to Olympic gold this past Sunday, I was amazed at how he’s been able to…
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March 20, 2012

Tuesday Tips: Borrowing Interest (or Even Stealing it!) Successfully Linking PR Clients to Breaking News

by: in: PR Fish Bowl, public relations

So your client isn’t making that huge “New iPad” headline news?  You still need to get them press and attention and sometimes that can be tough. The smart PR practitioner is always on the lookout for ways to piggyback onto a broad, national event or story or something gaining ground in the cultural zeitgeist.  Get…
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February 3, 2012

TGIF: What The NFL Can Teach PR Pros

by: in: PR Fish Bowl, public relations

The Super Bowl is this Sunday, and football is on everyone’s mind.  Whether you’re a Patriots fan, Giants fan, or don’t even know what a field goal is, chances are you‘ll be watching this weekend.  Sports can teach us a lot about life in the PR world.  Here are just a few of the reasons…
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January 20, 2012

TGIF: Is it Time for a Mid-Season Replacement?

by: in: PR Fish Bowl, public relations

It’s that time of year again, the cold doldrums of January and a ton of mid-season TV replacements. It’s the television industry’s annual do-over, where TV execs get to press reboot and give it another try.  Much like a PR campaign that isn’t working, new strategies occasionally need to be implemented mid-way through the year….
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December 27, 2011

Tuesday Tips: Rebrand Yourself in 2012

by: in: PR Fish Bowl, public relations

The New Year provides the opportunity for a new and improved professional you.  So what should you do to freshen up your personal and professional brand in 2012?  Here are a few suggestions to help start the year off right. Update your Linkedin profile Take a few minutes to go over your profile and make…
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November 18, 2011

TGIF: A November To Remember

by: in: PR Fish Bowl

In addition to the traditional Thanksgiving bounty of food and family, this month has offered its share of embarrassing political viral videos.  This cornucopia of candidate catastrophes demonstrates how powerful and influential social media has become.  Online social sharing is now as common, if not more, than reading the newspaper, and celebrating the successful is not…
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October 25, 2011

Tuesday Tips: When To Kill A Live Interview

by: in: PR Fish Bowl, public relations

This weekend, New York Jets star Darrelle Revis was instructed to hang up during a live radio interview by a member of the team’s PR staff after the conversation started to get testy. It seemed that the host was baiting Revis into saying something he’d regret (which could have hurt the image and selling power…
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