Posts By: Dorothy Crenshaw


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October 4, 2019

Can PR Take Ownership Of Reputation?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and even customer experience. In fact, the 2017 U.S. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations…
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September 18, 2019

Can A PR Plan Succeed Too Well?

by: in: Crenshaw Communications, imPRessions, public relations, technology

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay…
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September 5, 2019

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

by: in: creativity, Crenshaw Communications, imPRessions, public relations

We’re hearing a lot about how automation and machine learning can make our lives easier, as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. Entrepreneur and…
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August 20, 2019

“Stakeholder Value” Is Good PR — And Good Business

by: in: Crenshaw Communications, imPRessions, public relations, reputation

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. The statement supporting “stakeholder value” is also a good sign for public relations professionals who preach corporate responsibility or even strategic activism in U.S. corporate boardrooms….
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August 5, 2019

Edelman Falls Short As PR Industry Leader

by: in: crisis management, imPRessions, public relations

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a…
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June 26, 2019

When The CEO Should Be The PR Spokesperson

by: in: Crenshaw Communications, imPRessions, leadership, public relations

Public relations teams and their agencies routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? Research by Chief Executive magazine and the USC Annenberg Center…
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May 28, 2019

How Brands Create Fans

by: in: Crenshaw Communications, imPRessions, public relations

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful are real,…
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May 15, 2019

Why Boeing’s Reputation Radar Failed

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the…
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May 8, 2019

Smart Speakers Offer A Clear Opportunity For PR

by: in: Crenshaw Communications, imPRessions, public relations

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media…
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April 10, 2019

How To Restore A Public Reputation

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the…
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March 19, 2019

What Business People Should Know About PR

by: in: Crenshaw Communications, imPRessions, public relations

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing Occasionally a…
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March 12, 2019

When Your PR Problem Isn’t About PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong. “Bad PR” generally means negative media coverage, but the coverage is often a symptom rather than the…
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