Posts By: Dorothy Crenshaw


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January 20, 2014

Communications Lessons From Martin Luther King, Jr.

by: in: communications, Crenshaw Communications, imPRessions

In the 50 years since Martin Luther King delivered his final speech, many social movement leaders and politicians have walked in his footsteps, but few have matched his gift for leadership and, yes, public relations. Like most great leaders, King was a natural communicator. Here are some of the timeless communications techniques that King used…
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January 13, 2014

5 Ways To Be A Better PR Employee

by: in: imPRessions

There’s quite a bit of useful advice on how to be a better PR person these days. But reading Reba Hull Campbell’s excellent list of 20 pieces of advice for PR professionals reminded me that there’s sometimes a gap between the skills needed to be a great PR practitioner and those required to advance in…
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January 9, 2014

Chris Christie’s Apology PR: A Bridge Too Far?

by: in: Crenshaw Communications, imPRessions

Who could have thought a traffic snarl – no matter how bad – could escalate into a PR crisis that would threaten a presidential candidacy? Of course, that’s speculative, but it reflects the hyperbolic, always-on nature of the coverage of New Jersey Governor Chris Christie’s possible involvement in “Bridgegate.” Pundits and adversaries have spent days…
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January 6, 2014

At CES 2014, PR Stunts Abound

by: in: Crenshaw Communications, imPRessions, public relations

The Consumer Electronics Show is known for all manner of marketing and PR stunts, including product prototypes designed for brand publicity appeal rather than actual retail distribution. 2014 is no exception. The show officially opens Tuesday, but media previews started earlier, and the buzz is all about tech that’s wearable and sensor-equipped, from the world’s…
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December 26, 2013

7 Myths That Undermine Content Marketing Success

by: in: communications, Crenshaw Communications, imPRessions

The value of content marketing has been increasingly recognized by marketing and PR professionals. It seems clear that, over the long term, it can enhance brand awareness and even drive demand. According to the Content Marketing Institute, 60% of B2C marketers say their content marketing budget will increase in 2014. But there are barriers to…
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December 19, 2013

How Strategic Public Relations Builds Brands

by: in: Crenshaw Communications, imPRessions, public relations

Public relations drives reputation, while marketing builds brands, right? Not so fast. That assumption defines both disciplines too narrowly.  There are many ways in which the classic PR approach and tactics help defend, deepen, and even create an indelible brand identity. In fact, a Procter & Gamble study showed that out of all the services…
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December 14, 2013

WestJet’s Holiday PR “Miracle” Goes Above and Beyond

by: in: Crenshaw Communications, imPRessions, public relations

Little-known (in the U.S.) airline WestJet has a reputation for fun and friendliness, and in the past, it’s come up with clever holiday PR initiatives. But this year WestJet really went the extra mile. With the help of 150 employees and merchant partners, the airline made some pretty high-altitude holiday dreams come true for passengers…
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December 2, 2013

Amazon’s Preemptive PR Strike Hits Home

by: in: communications, Crenshaw Communications, imPRessions

Talk about a PR bombshell. After dropping hints that he would unveil a “big surprise” on Sunday’s “60 Minutes” program, Amazon’s Jeff Bezos launched a preemptive Cyber Monday PR strike…with a drone. As the highlight of a feature segment that went behind the scenes of the company’s vast holiday delivery operation (kind of a digital…
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November 26, 2013

Eight Secrets of Top PR Firms

by: in: communications, Crenshaw Communications, imPRessions, public relations

What do top PR agencies know that lesser competitors or even their clients don’t? Why do some campaigns deliver okay results while others grow legs and build on their own momentum? Here are some thoughts on the organizations and teams that most consistently produce successful PR campaigns. They choose their clients carefully. Far from the…
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November 13, 2013

A PR Review of the Best and Worst Public Apologies

by: in: communications, Crenshaw Communications, imPRessions, public relations

Given the accelerated pace of social media sharing, a simple slip can quickly escalate to something approaching a PR crisis. Sometimes the “crisis” is partly imaginary, and in other cases, it could be nipped with one simple thing: a sincere, well-crafted public apology. Problem is, apologizing is a dying communications art. Here’s an analysis of…
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November 6, 2013

6 Things That Undermine A Strategic Communications Plan

by: in: communications, Crenshaw Communications, imPRessions, public relations

Strategic communications is more than a business buzzword. A well-designed communications plan is a strategic asset; it can boost brand value, enhance relationships with customers and partners, and build reputation while reducing inefficient PR and communications spending. Assuming you know how to develop a plan that focuses on the right message mix, communications channels, and…
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October 24, 2013

PR Pros In A “Content Frenzy” (or “Blurred Lines”)

by: in: communications, Crenshaw Communications, imPRessions

“Content is a shitty business. You listicle-making sheep are following us off the cliff!” – Jeff Jarvis, BuzzMachine Despite Jarvis’ colorful warning to the crowd of PR professionals at the Council of PR Firms Critical Issues Forum, dubbed “Content Frenzy,” we PRs came to listen and learn at the feet of the media and content…
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October 21, 2013

10 Rookie PR Mistakes That Startups Make

by: in: Crenshaw Communications, imPRessions, public relations

“It’s not rocket surgery” is how Polish entrepreneur Michal Sadowski describes building a startup business in a self-produced video that’s currently making the rounds. Mixed metaphors aside, Sadowski’s video has been called out for ignoring the tough side of entrepreneurship. And it’s true that if you’re a startup or a new company, your life is…
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October 16, 2013

How To Sell PR To The C-Suite

by: in: Crenshaw Communications, imPRessions

Public relations has come a long way in recent years, but PR budgets are still vulnerable during a downturn, company retrenchment, or change in business focus. That’s why most PR professionals, whether inside the corporation or at a partner agency, are in continuous selling mode. How do we support our clients in presenting PR as…
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October 10, 2013

PR and Content Marketing: Made For Each Other

by: in: communications, Crenshaw Communications, imPRessions, public relations

Earlier this year, the Aberdeen Group published a report titled “Publish or Perish:  Content Marketing is the New PR.”  It posits that public relations is being disrupted by the growth of content marketing. As content becomes THE critical tool for brand recognition and credibility, the report implies, it is the new PR. Content Marketing as New PR…
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October 1, 2013

PR Winners And Losers In The Government Shutdown

by: in: Crenshaw Communications, imPRessions, public relations

  From a public relations, communications, or any other point of view, it’s hard to find much positive in the Congressional wrangling that devolved into a government shutdown last night. A quick overview of traditional media showed plenty of “he-said, she-said” punditry, message-point-stuffed interviews with elected officials, and a few polls showing that the American…
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September 27, 2013

Public Relations Is A Powerful Storytelling Tool

by: in: Crenshaw Communications, imPRessions, public relations

Brand storytelling and PR – what’s really new here? The truth is, marketers have been telling brand stories through paid media, branded events, and, lately, brand journalism, also known as owned media. Make no mistake, a well-crafted 30-second television spot can tell a resonant story. But the heart of brand storytelling lies with public relations….
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September 23, 2013

What Startups Should Know About Public Relations

by: in: communications, Crenshaw Communications, imPRessions, public relations

Many startups or emerging businesses can benefit from an investment in public relations. It’s a cutthroat world out there, with all manner of new and fast-growing companies competing fiercely for media and investor attention. Most entrepreneurs realize that a well-focused PR program can help drive visibility, highlight what makes the business or its products different,…
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