Posts By: lauren


0
July 15, 2013

Tuesday Tips: Five Timeless PR Tips to a Successful Grand Opening

by: in: Crenshaw Communications, PR Fish Bowl

By guest blogger Alexandra Scott Ready to open the doors for a client’s new venture? Congratulations! Make sure to incorporate these top PR tips into your master plan. Know your media. Which media sources should you contact? Start “hyper-local” (think Patches, community papers etc.) Determine if your story has longer “legs” – is your company…
Read more



0
June 28, 2013

TGIF: Wendy Davis Stands and Delivers and a PR Star is Born

by: in: Crenshaw Communications, PR Fish Bowl, public relations

What’s the quickest way to political PR stardom? It might just be a filibuster. Wendy Davis was a nationally unknown Texas state senator–up until Tuesday, that is. Although the mainstream media was late to the party, social media fans were mesmerized by the Democrat’s 13-hour filibuster to block what many saw as a highly-restrictive abortion…
Read more







0
January 22, 2013

Tuesday Tips: Influencer Outreach: Best Practices

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great things. The right influencer strategy can significantly increase your brand’s visibility and bring about a ripple effect of good buzz! Here are…
Read more




0
December 25, 2012

Tuesday Tips: PR Skills You Need (& won’t find on Google)

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

In a recent Seattle Times piece, Allison J. Head announced her qualms about new workers. Like many young PR folks today, I am a child of Google. As long as there’s been internet, we’ve had questions and Google’s had the answers. However, not every on-the-job dilemma can be solved by the master search engine. Here…
Read more




0
November 21, 2012

Tuesday Tips: More Productive PR Meetings

by: in: account management, Crenshaw Communications, PR Fish Bowl, public relations

There has been some buzz lately about the “walking meeting”. While not a new phenomenon, (Aristotle was said to have walked with his students as he taught) the most recent iteration is said to enable groups to be more productive and creative. While enjoying physical activity that energizes, group members are more alert and experiencing…
Read more



0
October 23, 2012

Tuesday Tips: Social Media Must-Haves (for first-time PR clients)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Behind every great company is a great social media plan. I’m being slightly facetious, but there’s no denying the importance of a strong digital, as well as traditional, PR strategy. The two are complementary, and for first-time PR clients, there are definitely some must-have elements we recommend when implementing a new social media plan. Twitter-…
Read more



0
October 2, 2012

Tuesday Tips: Lessons Learned from Football’s Replacement Referee Debacle

by: in: Crenshaw Communications, PR Fish Bowl, public relations

By guest blogger George Drucker No, it wasn’t a touchdown. And the lack of professionalism among the “replacement” referees caused one of the greatest uproars in the history of sports. It could have led to a major crisis in public confidence for the NFL. Professionalism can never be taken for granted. It applies to referees…
Read more


0
September 28, 2012

TGIF: Matchmaking in the Office…no it’s NOT what you’re thinking

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Some of the most complicated and thoughtful decisions a PR agency head must make involve staffing a new or transitioning account. There is truly an element of matchmaking involved to ensure the personalities mesh well and the relationship is productive. Sometimes, missteps occur and a strategic course correction is in order, but here are a…
Read more