Crenshaw Communications, PR Fish Bowl • March 27, 2020
Zooming Into Coworkers’ Lives Is Revealing
In two short weeks our world has been turned upside down. And yet, even this crisis offers a silver lining, or maybe a new perspective. It’s because of Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They […]
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Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2020
Book It! 8 PR Tips For Nailing TV Segments
As any good PR person knows, we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 9, 2019
Why Actors Make Great PR People
An open call for trained performers — Have I got a career for you! Performing has an irresistible allure for an aspiring actor. The bug bites deep and won’t let go. Yet according to a recent survey, only 2% of actors make a living from it. That stat is enough to make you reach for […]
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ImPRessions, public relations • September 26, 2019
When PR People Should Step Out Of Line
Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought. Here are some examples of times when I broke the PR […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 14, 2019
Don’t Hang Up! PR Phone Pitching Isn’t Dead
According to most people who work at PR agencies, especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. PR pundits insist that phone calls will not earn you many friends, and at best it’s a waste of […]
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