Posts By: Marijane Funess




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February 4, 2014

PR Agencies: Does Your Client’s Strategic Communications Plan Include a Social Media Policy?

by: in: Crenshaw Communications, PR Fish Bowl, public relations, social media

We’ve all seen examples of uncensored tweets, negative Facebook postings and disastrous Instagrams. From your friends, no problem, but from your client’s company accounts? That’s cause for alarm. One way to prevent such indiscretions is to create, maintain and enforce a strict social media policy as part of your overall PR plan. A smart social…
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December 31, 2013

5 New Year’s Resolutions for Better PR Agency-Client Collaboration

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Typically, a consumer or B2B PR firm will put forth some resolutions to improve agency performance and delivery on key strategic communications plans. As we approach the beginning of 2014, we offer up a few recommendations for the agency-client team to make for a truly fruitful relationship in the New Year and beyond. Be fearless…
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December 20, 2013

TGIF: “At the End of the Day” PR Pros, Put an End to Cliches!

by: in: communications, Crenshaw Communications, PR Fish Bowl, public relations

An informal poll shows that the average public relations practitioner can spend up to half their day writing. This includes memos, strategic communications plans, creative PR pitch letters, blogs and press releases. It is a challenge to keep the writing fresh, concise, and interesting! The best writers often accomplish that by avoiding words and phrases…
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December 2, 2013

A Beautiful Noise: Five Tips for Better Brand PR Messaging

by: in: branding, Crenshaw Communications, marketing, PR Fish Bowl, public relations

by guest blogger George Drucker When it comes to brand public relations campaigns, consistent and compelling messaging can mean the difference between a successful PR campaign and an “also-ran.” You have to make noise to be heard above the clutter. But that noise, in essence, your messaging, must be carefully, thoughtfully and creatively crafted so…
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November 12, 2013

Tuesday Tips: So You Want to Hire a PR Firm? Eliminate these Roadblocks First

by: in: account management, communications, Crenshaw Communications, PR Fish Bowl, public relations

As senior level communicators or marketers look to enhance their capabilities with outside talent, one consideration should be retaining a public relations agency. Marketing execs are often the keepers of brand image and sometimes the corporate image as well. Who wouldn’t benefit from competent, connected and creative PR thinking? And yet. Some companies plunge into…
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November 8, 2013

TGIF: Awards Equal Rewards when PR Firms Win One for the Client

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In an earlier post we discussed the mechanics of entering a B2B PR or consumer public relations client in an awards competition. Here is a brief case study on how we “scored” meaningful recognition for a hard-to-categorize client. Our agency recently entered a small business specializing in deluxe packaged travel for non-profits,started by two entrepreneurs,…
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November 5, 2013

How To Be A Winner in the PR Awards Game

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

By guest blogger George Drucker It’s awards season. No, not Oscars, Emmys, or YouTube. It’s the time of year where you or your PR agency, whether doing brand public relations, B2B PR, consumer PR or the like, can demonstrate your creativity, media skills, digital savvy and communications expertise in a truly competitive setting. Winning industry…
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November 1, 2013

TGIF: Questioning PR Measurement? Please Do!

by: in: Crenshaw Communications, measurement, PR Fish Bowl, public relations

While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the…
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October 29, 2013

Don’t Call Them Mommy Bloggers…But Do Call Them!

by: in: Crenshaw Communications, PR Fish Bowl

In light of Martha Stewart’s recent comments about bloggers, where she dismissed them as “not trained editors and writers,” and lacking in expertise, it may be time to revisit blogger relations for PR professionals. To be fair to Martha, she seemed to be targeting actress and self-appointed lifestyle guru Gwyneth Paltrow during the interview in…
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October 10, 2013

TGIF: B2B PR Doesn’t Have to be Boring

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

As a brand marketing PR veteran, I never thought that one of my finest moments would be leadership of a B2B engagement for a financial services client. McGraw-Hill Federal Credit Union markets directly to businesses for whom membership is an employee benefit. Yet, corporate decision-makers are consumers, too. And the success we’ve had raising awareness…
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September 24, 2013

Tuesday Tips: Six Steps To Creative PR Brainstorms

by: in: creativity, Crenshaw Communications, PR Fish Bowl

Many successful PR and marketing campaigns have started with a      simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small…
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September 6, 2013

TGIF: The Best PR Advice I Ever Got from Grandma

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations, time management

This weekend marks that most Hallmark-esque of holidays, Grandparent’s Day. While the day may have been created to sell more cards, the sentiment is a good one. It’s true, your grandparents may not use a smartphone or follow you on Instagram, but the odds are that advice you’ve received from them is applicable to the…
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