Posts By: Marijane Funess

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April 3, 2012

Tuesday Tips: What’s The PR Potential for Pinterest?

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

After reaching 10 million monthly unique visitors more quickly than Facebook or Twitter, Pinterest is one of the most visited social networks today—that makes it important, period, and brands know this. So, how can PR pros use it most effectively? Here are 3 tips on how you can make your client’s Pinterest page a must-see….
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March 27, 2012

Tuesday Tips: Propose to Craft Better New Business Proposals

by: in: creativity, PR Fish Bowl, public relations

New business is the lifeblood of any PR agency. Often, your written proposal is your strongest selling piece, particularly in a competitive situation. What goes into writing a winning proposal? In addition to the obvious: define the client objectives, target audience, develop a strategy and create tactics, here are some tips to make your proposal…
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February 24, 2012

TGIF: They’d Like to Thank the Academy – Oscar PR Hijacks!

by: in: PR Fish Bowl, public relations

Leveraging the Academy Awards to steal thunder for some Hollywood project or another is a longstanding PR tradition. It’s playing out now as Sacha Baron Cohen, master of on-camera disguise (and, some would say, disgust!) has been banned from attending as his latest character, “The Dictator.” The Academy feels he might “violate the sanctity” of…
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February 17, 2012

TGIF: Unwinding for the Long Weekend

by: in: PR Fish Bowl

If you are planning to rest and de-stress over this long weekend, why not make it a goal to catch up on all the good entertainment you might have missed working long hours at a busy job like public relations! Here is our list of media musts to savor and enjoy over the next three…
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December 9, 2011

12 Days of Christmas (“Seasonal Holiday” for the PR-Minded)

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

Fellow PR practitioners, clients, media, here are the famous gifts from the “12 Days of Christmas” song. If you actually received them, what creative things would you do with them? Twelve drummers drumming: Since being ousted from Zuccotti Park, they could use some positive PR – how about tracking down some Occupiers and resurrecting the…
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December 2, 2011

TGIF: Merry PR Mad Libs

by: in: PR Fish Bowl, public relations

The Global Language Monitor has released its list of Top Words of 2011. In the spirit of the holiday season, and with apologies to Mad Libs, we have created a press release template where you can use all ten words. Please enjoy it and feel free to adapt for any of your clients. Think of…
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October 7, 2011

TGIF: Very Superstitious — How Workplace Superstitions Can Actually Help Boost Business

by: in: creativity, Crenshaw Communications, PR Fish Bowl

The quarterback of my alma mater played every game wearing the same socks.  Ernest Hemingway always wrote standing up. Matthew Weiner, creator of “Mad Men,” claims all of these superstitions in this recent NY Times article: “No hat on the bed. No shoes on the bed. Do not step over people on the floor. Put…
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September 16, 2011

I Don’t Know How She Does It — Secrets of the Very Busy

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

A busy working mother promises her grade-schooler a homemade delicacy for the school bake sale. Having been shamed by the “stay-at-home” moms, she is crushed when she can’t follow through on her promise and instead purchases a pie which she artfully “distresses” and, voila – her secret is safe and her daughter delighted. This is…
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August 26, 2011

TGIF: One Habit of Highly Successful People – Sleep

by: in: Crenshaw Communications, PR Fish Bowl, public relations, time management

  The days of bragging about how little sleep you need are so five minutes ago! The benefits of 7-8 hours of sleep are now well-documented and include everything from increased productivity to weight loss. The real issue, especially for Type A PR people is how to get those restorative hours. Fortunately, we work with…
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July 1, 2011

TGIF – Declaration of PR Independence

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

  “A press release should never be more than one page long.” “The ad and editorial departments are completely separate.” “Media contacts are too busy for ‘clever’ pitches, just the facts please.” Above are just a few examples of long-held PR “truths” that shackle creative practitioners to outdated axioms and methods that just don’t get…
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