Posts By: Marijane Funess

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April 28, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, PR Fish Bowl

Our “Journalist’s POV: 3 Questions From a NY PR Firm” feature provides “real-world” advice for public relations people from working journalists with whom we have solid relationships. Today we talk to Camille Noe Pagán, a journalist and editor specializing in health and nutrition who was recently named Health Editor at Real Simple magazine. We put three…
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April 17, 2015

How PR Responds To Negative Media Coverage

by: in: Crenshaw Communications, media relations, News, PR Fish Bowl, public relations

by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind…
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April 9, 2015

Conferences & Symposia: Potential PR Goldmine

by: in: Crenshaw Communications, PR Fish Bowl, public relations, reputation

With a little work and ingenuity, professional conferences can provide a wealth of PR opportunity for a company leader. Speaking at conferences enhances reputation and visibility and positions an executive as an industry and thought leader. Speaking engagements can be used to build brand and product awareness in a specific context, highlight knowledge and expertise, and…
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March 17, 2015

Mad Men Enters The 70s And PR Looks Back

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The final season of Mad Men advances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the…
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March 6, 2015

5 Tips For Managing Powerful PR Personalities

by: in: Crenshaw Communications, PR Fish Bowl, public relations

You’ve assembled a top-notch team of PR professionals who bring a range of perspectives and skills to your organization. It’s an interesting mix of different personalities and skill sets that complement and challenge each other — well done! That said, it’s a good bet your team comprises members with a mix of various rankings in the “Big Five”…
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March 3, 2015

How To Boost PR With The Right Non-Profit Partner

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Companies choose to support non-profits for many reasons, not all of which involve public relations. A philanthropic commitment is often the result of legitimate alignment with ethical principles or social responsibility, as well as a goal to be identified with a specific cause or community. Historically, when these partnerships work, the benefits to both parties…
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February 24, 2015

A Public Relations Situation: One In An Occasional Series

by: in: Crenshaw Communications, PR Fish Bowl, public relations

We in the PR agency world consider ourselves fairly expert at handling delicate client situations. Here we will occasionally share some examples of how our team has successfully defused, or even leveraged, a potentially negative situation. This post considers the case of the fired journalist. In recent weeks our team set up a couple of interviews…
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February 5, 2015

A Journalist’s POV: 3 Questions From A NY PR Firm

by: in: Crenshaw Communications, media relations, PR Fish Bowl, public relations

PR agencies treat relationships with media contacts like gold. We pride ourselves on moving beyond “pitch-and-place” and establishing a professional friendship. Part of that relationship is the journalist’s willingness to be honest about what works and doesn’t work when interesting them in a story. We recently had the pleasure of  working with Paula Rizzo, Emmy Award-winning senior…
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January 26, 2015

How To Make A TED Talk Part Of A PR Plan

by: in: creativity, Crenshaw Communications, PR Fish Bowl, public relations

For some in the PR world, TED talks represent the “holy grail” of thought leadership initiatives. But how should PR professionals approach securing this highly competitive opporrunity? TED (Technology, Entertainment and Design) is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). The organization began in…
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January 13, 2015

Five Influential Thought Leaders In 2014

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The PR industry doesn’t give an award for “Thought Leader of the Year,” but perhaps it should. Company execs (or their PR reps) who’ve done a masterful job at expressing important ideas and exerting positive influence ought to be recognized, particularly if the individual used traditional and digital media to change opinions or spur others…
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October 14, 2014

5 Ways To Kill A PR Pitch

by: in: Crenshaw Communications, PR Fish Bowl

The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome,…
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September 26, 2014

Personal PR: The Rules Of Reinvention

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years before in her twenties….
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