Posts By: Michelle Han


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December 29, 2015

Startup PR Goals: What Every Young Company Should Know

by: in: PR Fish Bowl

The end of the year is a great time to think about public relations and marketing goals for the year ahead. This is particularly true for startups or hot young companies, where months, weeks, and even days can mark significant milestones in the life of a growing organization. The company will likely revise its business objectives and…
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December 9, 2015

A Quick Primer On Measuring PR Outcomes

by: in: PR Fish Bowl

For years, those doing public relations work have been challenged by the absence of concrete and consistent methods of results measurement and adoption of key performance indicators for program evaluation. But that’s changed. Today there are sophisticated ways to measure PR success, and our data-driven marketing culture means that any business investing in PR and…
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December 1, 2015

How To Drive PR With Long-Form Content

by: in: PR Fish Bowl

In today’s fast-paced digital media landscape, long-form content is easily overlooked for driving PR. But there’s a growing consensus — especially among content marketers — that says longer content is coming into its own, gaining in both popularity and effectiveness in generating leads. From a public relations perspective, longer content is an effective way to…
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November 19, 2015

PR Wins To Make You Proud (Or Just Laugh) This Thanksgiving

by: in: PR Fish Bowl

What constitutes a PR win when Thanksgiving rolls around and the holiday season kicks in? Do over-the-top PR stunts work, or do you need to pull at heartstrings for well earned media that burnishes your reputation? The holidays are both an easy time of year to place stories and a challenging season for professional communicators. Yet it’s…
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November 12, 2015

5 Trends That Impact Tech PR Today

by: in: PR Fish Bowl

As a New York PR agency with a robust technology group, we work with companies who are redefining the leading edge in tech developments. Tech trend stories are everywhere, whether the work involves art or digital advertising, cooking or construction, professional services or sales. Technology is woven throughout everything we do, and from a public relations perspective, certain…
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November 5, 2015

5 Terrible PR Phrases To Banish From Your Vocabulary

by: in: PR Fish Bowl

Public relations work, as with any communications discipline, can unfortunately be plagued by some pretty awful language from time to time. Journalists and authors have editors to stamp out bad word choice, but unless we vigorously police ourselves, even the best PR practitioners can be guilty of using phrases we wish would disappear from the industry’s vocabulary. Here…
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October 29, 2015

5 Fun Twitter Campaigns That Drive PR

by: in: PR Fish Bowl

Twitter is many a PR pro‘s best friend, in part for its lightning speed in breaking news and its way of facilitating quick, off-the-cuff conversations with journalists and other influencers. But the longstanding social media platform — Twitter will celebrate its 10th birthday in March! — is also a great way to drive PR buzz for…
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October 20, 2015

How PR Campaigns Are Like Marathon Training

by: in: PR Fish Bowl

It’s marathon season here in the Northeast, and a New York PR agency can’t help but think about how practicing media and public relations can be like training for a marathon. As a multiple marathon finisher and a lifelong runner, I’ve seen firsthand how simple steps pay off on race day, while also translating into…
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October 13, 2015

Brands With Blogs That PR Loves

by: in: PR Fish Bowl

When building a comprehensive public relations campaign, a smart blog is still a relevant and beneficial tool. Blogging came into its own more than a decade ago, but that doesn’t mean blogs are old news. In fact, they’re critical in setting the tone and voice of a company or brand, providing ways to inform, educate, delight,…
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October 8, 2015

Ways PR Is Not Marketing Or Advertising

by: in: PR Fish Bowl

People often confuse public relations work with marketing or even advertising. While it’s understandable why they might be linked, and the lines between disciplines are blurring, confusion can be frustrating for PR folks when it comes to meeting client expectations for PR services. We wrote earlier about how marketing and advertising can inform the PR…
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September 24, 2015

PR Lessons From The Late, Great Yogi Berra

by: in: PR Fish Bowl

Media and public relations professionals had a lot to digest this week, from the Pope’s first visit to the U.S. to the Volkswagen diesel fuel scandal, to the passing of the legendary Yankee catcher and coach Yogi Berra. Baseball fan or not, it was hard to miss the quirky character of one of the best…
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September 3, 2015

5 Post-Summer Tips To Get Your PR Team In Gear

by: in: PR Fish Bowl

PR agency and media relations people tend to work hard, relish summer Fridays and warm-weather vacations, and return to work with gusto when fall rolls around and clients suddenly seem to realize how much needs to be accomplished in the fourth quarter of the year. But even the most zealous communications pros can find it a…
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September 1, 2015

5 Secrets To Getting PR For Labor Day

by: in: PR Fish Bowl

Labor Day is right around the corner, and any PR pro knows the calendar provides built-in opportunities to promote your company or brand. Whether you “labor” in B2B public relations or work with a consumer technology company, these tips should be top of mind to earn a little media boost when the unofficial last weekend of summer rolls…
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August 18, 2015

5 Habits Of Highly Effective PR Managers

by: in: PR Fish Bowl, public relations

When you work in the PR industry, it helps to have good habits. Habits sound mundane, but they help us stay on track and meet our goals. Stephen Covey’s famous 7 Habits of Highly Successful People memorialized the idea that successful individuals maintain certain common habits, and the same is true for managers who excel in…
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August 12, 2015

Hiring A PR Agency? 5 Dos And Don’ts

by: in: PR Fish Bowl

If your company or brand is ready to create a Request for Proposal to bring on a PR agency, it’s an exciting time. It means the business is growing, or is on the cusp of a new direction. While some relish the prospect of an agency search, it’s always time-consuming and can have pitfalls. Make the…
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August 6, 2015

Staying Cool Under PR Pressure

by: in: PR Fish Bowl

When you work for a PR agency in New York, things can heat up even when it’s not the thick of summer. Whether you’re at an agency, in-house, or working with a PR firm, the business tends to put the pressure on. How to beat the heat: Tips for staying cool when the pressure is high. …
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July 23, 2015

In Tech PR, Women Buck The Trend

by: in: PR Fish Bowl

Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech…
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July 16, 2015

How Marketing And Advertising Can Inform PR

by: in: PR Fish Bowl

If you work in public relations, there’s a chance people outside your field have confused what you do with advertising or even marketing. The three often operate alongside one another but are distinct and separate practices. Still, when working with a company or brand, there are ways PR professionals can glean useful insights from marketing and…
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June 29, 2015

PR Campaigns Pop On Independence Day

by: in: PR Fish Bowl, public relations

The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day.  Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are…
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June 2, 2015

Six New Words To Liven Up Tech PR 

by: in: PR Fish Bowl, public relations

Inspired by a crowdsourced list of “new words we should add to a dictionary,” here are some of the words we’d love to christen for use in tech PR, and our reasons why. “Textpectation“ — (noun) The anticipation felt while waiting for someone to respond to a text. You know the feeling — you’ve been…
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May 27, 2015

Five Books That’ll Change The Way You View PR

by: in: PR Fish Bowl

The role of PR agencies and the work of communications professionals is constantly evolving. Business leaders are more savvy about PR, and the content explosion has enabled businesses to communicate more directly with their customers. With summer reading season (finally!) upon us, here we recap our favorite reads on the ins and outs of the profession….
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May 5, 2015

Decoding Tech PR Jargon

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Tech PR professionals, like all PR people, love their jargon. With its highly technical applications, products, and services, the world of technology startups, ad tech providers, and enterprise “solutions” is ripe with opportunity for creation of buzzwords that can leave non-techies baffled. Planning a tech PR program means not only mastering what these terms actually mean, but…
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April 21, 2015

PR And The Power Of Podcasts

by: in: PR Fish Bowl

As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful…
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