Posts By: Richard Etchison





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September 25, 2018

8 Reasons To Raise Your Internal PR Game

by: in: Crenshaw Communications, PR Fish Bowl, public relations

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Sometimes the last stakeholders on the minds of senior management are those inside the organization. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility…
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September 20, 2018

The PR Perils Of Cultural Appropriation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising that shows “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. It’s easy to see why a marketing campaign would be tempted by the currency and news value of…
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September 18, 2018

6 Quick Tips For PR Writers

by: in: Crenshaw Communications, PR Fish Bowl, public relations

If you’re in PR, chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. According to USC’s 2017 Global Communications Report, written communications is second only…
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September 13, 2018

How PR Can Boost Lead Generation

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Here are some things to consider when planning your next campaign. PR as a lead generation machine Earned media boosts SEO…
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September 7, 2018

Media Relations Dos And Don’ts For Holiday PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative….
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August 15, 2018

PR Tips For Getting Speaking Engagements

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. As a bonus, speeches from conferences can also be recycled as…
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