Posts By: Richard Etchison

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September 7, 2018

Media Relations Dos And Don’ts For Holiday PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative….
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August 15, 2018

PR Tips For Getting Speaking Engagements

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. As a bonus, speeches from conferences can also be recycled as…
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May 29, 2018

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

by: in: Crenshaw Communications, PR Fish Bowl, public relations

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team  must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client,…
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