Our CEO Dorothy Crenshaw is representing Crenshaw Comm at the PROI Global Summit in Dubrovnik this week.
PROI is the largest and most established international network of independent PR firms. The Dubrovnik meeting kicked off with a motivational presentation from the very dynamic Valorie Burton of the Coaching and Positive Psychology Institute. Valorie was followed by our new Ukraine partner Kristina Nikolayeva, founder of Be It Agency in Kiev. Kristina spoke very movingly about working in wartime – from setting up shop in bomb shelters to helping staff locate and reunite with missing family members. The theme of resilience was very appropriate.