Dorothy Crenshaw
January 21, 2009 | 12:00:50
First the Motrin Moms bring down an ad campaign, now an entire city’s a-Twitter over an ill-advised post! The flap over the Ketchum executive who used Twitter to insult Memphis, corporate headquarters of FedEx , which happens to be one of Ketchum’s larger clients (while on the way to deliver a presentation to FedEx execs about digital media, no less) still has me amused. Read details here.
It’s a good lesson about use of digital media and Twitter in particular. It’s an even more painful lesson about big-city myopia. I don’t agree with some of the Adrants comment s blaming thin-skinned Memphians, nor do I buy his lame excuse that his post was “taken out of context” even at 140 characters. But, mostly, it’s offensive because I thought (naively) that new communication platforms like Twitter should make our regional differences less relevant , or at least less divisive.