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Crenshaw Communications, ImPRessions, public relations • March 27, 2024

Kate Middleton And The Palace’s PR Problems

PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. She shared that after tests showed […]

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PR Fish Bowl • March 20, 2024

PR And SEO: Why They’re Better Together

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. In fact, brands can actually improve SEO with a […]

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ImPRessions, public relations • March 13, 2024

What Your PR Agency Won’t Tell You (But Maybe Should)

In PR, as in most businesses, transparency is a good thing. We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Last month I saw a report that the world’s largest PR […]

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PR Fish Bowl, public relations • March 2, 2024

Top Ways To Lose An Industry Award in 2024

It might feel like 2024 has just started, but in the tech PR business, “awards season” has a way of creeping up on PR and marketing teams. It’s important decide early which achievements, leaders, and stories you want to highlight. Industry awards are an important part of a PR strategy, especially for B2B brands. An […]

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ImPRessions, public relations, reputation • February 14, 2024

Why CEO Visibility Still Counts

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. An analysis of articles written about current Fortune […]

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PR Fish Bowl, public relations • February 13, 2024

How To Measure The “Hidden” Value Of PR Work: Contextual Value

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in […]

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PR Fish Bowl, public relations • February 6, 2024

What PR Teams Love Right Now: Valentine’s Day Edition

With Valentine’s Day on the horizon, our thoughts naturally gravitate to expressions of love and appreciation. Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the […]

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AI, PR Fish Bowl, public relations • January 17, 2024

The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

Obvious statement: 2023 was a breakout year for generative AI. Its impact was felt everywhere, and the PR business was no exception. Midway through 2023, I wrote a blog post on why tech is important to PR, including a section on “the chatbot in the room,” aka generative AI. TL/DR version: AI is to PR […]

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PR Fish Bowl • January 10, 2024

Changing Content Consumption Trends And What They Mean For PR

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR teams need to note what’s driving trends in content consumption – whether it be convenience, price […]

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