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advertising • July 22, 2009

Cola Rivals Engage…With Each Other

It took me a while to get the Coke-Pepsi social media handshake thing. I’m referring to that moment of Twitter diplomacy a couple of weeks ago.  The brand rivals agreed to make nice and follow one another, through a notably civil but tepid public exchange of  updates.  The detente was a response to a challenge by Australian marketing firm […]

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advertising • July 13, 2009

Citizen Advertising, 2.0

My Twitter account was recently suspended.  It was an accidental move apparently caused by an attempt to control spam, and it was rectified within 24 hours or so.  But for a short time, I was one of hundreds of legitimate users left out in the cold, vainly posting messages asking assistance. As one fellow complainer posted to the […]

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advertising • June 24, 2009

Investing In The Recovery: Why PR?

Although the economic recovery is still far from certain, some in our business are preparing for it in plans for new new hiring, deal-making and restructuring, as reported in today’s New York Times. This is smart thinking, and it gives me hope that the outdated “conventional wisdom” of cutting discretionary marketing spending during a recession has […]

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advertising • June 10, 2009

Has Twitter Jumped The Shark?

It’s a running joke among people in communications that, today, everyone’s a social media expert. Those who aren’t experts are usually self-proclaimed evangelists, mavens, gurus, specialists, advocates, or at the very least, enthusiasts. It’s striking, isn’t it, how quickly so many have become so adept at using new networks, platforms, strategies, and tools? My point […]

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advertising • June 3, 2009

The Few, The Proud…. The Tobacco Executives

The American Legacy Foundation has been using “reality advertising” in its anti-smoking campaigns targeted to young people for years, with mixed reviews from the marketing community for tactics that are occasionally heavyhanded.  But, its 2009 campaign featuring new TV spots takes the reality up a notch. What’s more, it moves away from the health messages typical of many […]

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