Tracking Ad Spend Throughout COVID-19
The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar, an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with […]
Read MoreEmail Marketers Offer Deals, Discounts, And Empathy
COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the […]
Read MoreMultiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards
We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. The first round of voting ends June 5 and finalists are announced 10 days later. The winners will […]
Read MorePost-COVID, Brands Start To Open Up
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, […]
Read MoreWays PR Is Not Marketing Or Advertising
People often confuse public relations work with marketing or even advertising. While it’s understandable why they might be linked, and the lines between disciplines are blurring, confusion can be frustrating for PR folks when it comes to meeting client expectations for PR services. We wrote earlier about how marketing and advertising can inform the PR […]
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