Marketers Tackle Super Bowl Blackout In PR Score
The first half of Super Bowl 2013 was a yawn, at least for football fans. For brand-watchers, the commercials were respectable, and a few even stood out. (My favorite was Amy Poehler at Best Buy.) But the game changer on Sunday was the unprecedented 34-minute power failure that left the players frustrated, the announcers in […]Read More
SodaStream Enjoys PR Pop Before Super Bowl
I swore I wouldn’t pay attention to so-called “banned” Super Bowl ads ever again. The rejected-ad ploy has grown tired, as well as transparent, and it’s often pulled by brands who could never muster the price of a Super Bowl spot. After extramarital dating site Ashley Madison tried a PR intercept by claiming Fox banned […]Read More
Why Subway’s Apology PR Fell Short
Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up […]Read More
Can "The Pitch" Be Fixed?
Can the pitch be fixed? I don’t mean the new reality TV show, although the debut episode was a losing proposition — contrived, tedious, and unrealistic. But there was one aspect of the show that hit home, and that was the pitch itself. A team from McKinney, the first of two ad agencies competing to […]Read More
What’s In A (Brand) Nickname?
Al Ries’ recent column in AdAge, “When It Comes To Names, Corporations Just Aren’t People” got me thinking about the PR of brand nicknames. Corporations may not be people, but their brands can get pretty darn close. That’s why “pet” names for products and companies can be powerful, from the classic shorthanders like Coke and […]Read More