What Marketers Don’t Know About PR
Are we living through PR’s “golden age”? Sometimes I think so. Clients understand the benefits of PR and are sophisticated about the tricky aspects, like trading perfect control for a measure of credibility. And budgets are opening up after the economic downturn. But other times I wonder. Last year a favorite client of mine refers to […]
Read MorePR By Another Name: Public Relations and the "New" Competition
The chemistry was great, our experience perfect, and they loved the proposal. But, in a twist, the account went to a “digital brand management” shop whose website touts its ability to drive visibility and engagement. PR by another name? The “creative destruction of PR”? It’s true that social media has changed the game for our […]
Read MoreWhat Good Public Relations Cannot Do
Hearing about someone’s bad experience with a PR firm has a train-wreck kind of fascination for PR agency people. It’s painful to hear criticisms and generalizations about our business, but we can’t resist jumping in to diagnose the problem. That’s the case with our most recent public flogging, “The Trouble With PR,” which appeared in […]
Read MoreIs Any PR Good PR?
Of course not. PR agency professionals have been preaching that for decades. No marketer in his right mind would recommend a strategy that involves offending customers, or demeaning the brand. But, think about some of the celebrated marketing gaffes of the past two weeks. Socially-conscious Super Bowl viewers were outraged at Groupon’s rookie commercial on […]
Read MoreCan Eminem Save Detroit?
“This is the Motor City, and this is what we do.” Hearing those words from Eminem, his finger wagging in my face, gave me chills. It’s the defiant climax of the two-minute Chrysler commercial that debuted during the Super Bowl. The spot grabbed everyone, partly because it stood out among the beer-serving dogs and […]
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