Facebook Wants You To Like This – All Over The Web
Does Facebook have a problem with commitment? Or, on the flipside, has it fallen in like so hard that it wants to own both the word and the concept all over the Web? There are a couple of ways to look at this week’s announcement that the Facebook fan page will soon be a thing […]
Read MoreThe Future of Celebrity Endorsement, Post-Tiger
Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands […]
Read MoreSuper Bowl Advertisers Score PR Points By Getting “Banned”
Someone blogged recently that the Super Bowl’s like “American Idol” for advertisers…with a little football thrown in. They called it right. And this year, with social media kicking in like never before, the Super Bowl is still a winning PR strategy for the brands that pay to play. Most are looking to extend their investment through the […]
Read MoreLady Gaga And Polaroid: Beautiful Music Or Bad Romance?
Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card. Okay, the pairing might be a stretch. […]
Read MoreWill E-Books Save Publishing?
While scanning the post-holiday news this weekend, I was gripped by what might be the biggest retail story of the season. Amazon, in a PR release, reported a first. On Christmas day, it sold more e-books than regular print titles. Holy page-turner. This latest chapter took me by surprise. Just this summer, Amazon-watchers and tech pundits were […]
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