Colleen O'Connor
October 14, 2021 | 01:58:25
Caroline Yodice named Director of Ad Tech to support expanding client roster
New York, NY, October 14, 2021 — Crenshaw Communications, a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit.
Caroline Yodice has been named Director of Ad Tech, reporting to Partner Chris Harihar. She was previously a Senior Account Supervisor.
“As a category, ad tech has exploded over the past few years,” observed Chris Harihar. “At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands, from high-growth startups to larger public companies. Caroline’s expertise and experience in this space are matched only by her enthusiasm for it. She’s already killing it as Director of Ad Tech.”
Caroline Yodice added, “There’s not a more exciting industry right now than ad tech. I’m delighted to lead our team and eager to support the expansion of our account roster and status as the top ad tech PR agency in the US.”
Additionally, Hannah Kasoff has joined the agency’s ad tech group. Hannah was most recently Associate Marketing Manager at Mediaocean, where she managed demand generation efforts for the US.
Crenshaw Communications has also recently added new clients, including Connatix, the next-generation video technology company for publishers, and BrandTotal, a leading social competitive intelligence and brand analytics platform. Longstanding clients include Yahoo, DoubleVerify, Innovid, Lotame, and LiveIntent.
For more information about Crenshaw Communications and how it can support ad tech brands and businesses, contact Chris Harihar at chris@crenshawcomm.com.
About Crenshaw Communications
Crenshaw Communications is a New York PR and content agency specializing in B2B public relations for high-growth technology companies. Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands.
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