communications, Crenshaw Communications, PR Fish Bowl, public relations • June 30, 2021
PR Advice For Building Better Media Relationships
Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The most successful agencies have contacts ready to go for any type of announcement […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 14, 2021
5 Reasons Your Story Wasn’t Picked Up: A PR View
Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. Although there’s no magic to guaranteeing a 100% coverage […]
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Crenshaw Communications, PR Fish Bowl • October 15, 2020
Using Tech Tools for Maximum PR Coverage
Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their peers or clients and maximize […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 14, 2020
Tech Tools Every PR Professional Needs To Succeed
With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize […]
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