Alysha Duff

Crenshaw Communications, PR Fish Bowl, public relations • October 4, 2023

Riding The Mobile Wave: What’s In It For PR?

In the public relations world, keeping up with trends is the name of the game. One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying […]

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Crenshaw Communications, PR Fish Bowl • April 13, 2023

How PR Can Solve Its Diversity Problem

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected […]

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Crenshaw Communications, PR Fish Bowl, public relations • November 28, 2022

From In-House To PR Agency: How To Manage The Shift

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything My first PR internship was for a small PR agency in my hometown […]

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Crenshaw Communications, PR Fish Bowl, public relations, time management • July 26, 2022

How To Work From Anywhere As A PR Pro

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for […]

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