Crenshaw Communications, public relations, technology • January 9, 2020
25 Ad Tech Journalists To Follow On Twitter
As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. By following the top journalists and […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 17, 2019
5 Ad Tech PR Predictions For 2020
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. To some, ad tech is a baffling alphabet soup of acronyms, like […]
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Crenshaw Communications, PR Fish Bowl, public relations • December 2, 2019
Let’s End The Year With Gratitude, PR Style
As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER “I’m thankful for ad […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 30, 2019
5 Tips On Running A Global PR Program
Global PR revenue is expected to climb to a record $19.3 billion by 2020 — an increase of more than five billion from just three years ago. As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. For those tapping […]
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Crenshaw Communications, PR Fish Bowl, public relations • April 30, 2019
Tech Companies Concerned About Diversity — Here’s How PR Can Help
One of the top challenges tech PR people are helping clients with today is attracting and maintaining a diverse workforce. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about its commitment to diversity and inclusion. As companies continue to talk about their AI, machine learning and data science capabilities, journalists […]
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