Dorothy Crenshaw

Crenshaw Communications, ImPRessions, public relations • November 16, 2023

7 Questions To Ask Before Bringing On A PR Firm

Partnering with a new PR agency is a big investment – of time, resources, and focus. Most businesses are aware of that, and they prepare accordingly. But occasionally an organization isn’t fully ready to embark upon a search, let alone pull the trigger or an engagement. Maybe it’s their first time working with a PR […]

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Crenshaw Communications, ImPRessions • November 8, 2023

Sam Bankman Fried, FTX, And The Limits Of PR

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried […]

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Crenshaw Communications, ImPRessions, public relations • October 23, 2023

Crenshaw Communications Joins Digital Marketing Agency Mod Op

“What’s a Mod Op?” That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. Mod Op is on an impressive growth trajectory and its profile is rising […]

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ImPRessions • September 25, 2023

How To Master The Public Apology: PR Tips

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to […]

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Crenshaw Communications, ImPRessions, public relations • August 23, 2023

How To Tap The PR Power Of Employer Branding

As a PR firm focused on high-growth technology companies, we always ask prospective clients about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as adding partners or even customers — […]

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