Crenshaw Communications, ImPRessions, public relations • June 28, 2022
7 Reasons To Hire An Independent PR Firm
For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independence. In the advertising world, that may mean the company isn’t part of a consulting firm. The implication is that its team is free to offer top creative and client-centered […]
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Crenshaw Communications, ImPRessions, public relations • June 17, 2022
How Can We Mandate Ethics In PR?
It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Then there’s what one report calls “defense of malicious behavior” where a PR team chooses to represent […]
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ImPRessions, public relations • May 24, 2022
How PR Can Boost A B2B Brand
With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise […]
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ImPRessions, marketing, public relations • April 13, 2022
How To Build A Purpose-Driven Brand
In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose […]
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Crenshaw Communications, ImPRessions • March 3, 2022
How Ukraine Is Winning The PR War
As Russia prepared to invade his country, many feared Ukraine’s president, former comedian Volodymyr Zelensky, was in over his head. Before his election Zelensky was best known for starring in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. And like his sitcom […]
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