Jordan Farbowitz

communications, Crenshaw Communications, PR Fish Bowl, public relations • September 15, 2022

How Industry Speaking Opps Drive Thought Leadership

While many people think that a PR agency’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies.  Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • May 11, 2022

Top Ad Tech Conferences For PR Exposure

One of the more fascinating aspects of a great PR program is the visibility it generates beyond earned media. People usually think of media pitching and press releases when they think about public relations. But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • January 11, 2022

Writing For Journalism And Writing For PR: How They Differ

Fun fact about me: before getting into PR, I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper, or my personal blogs, my writing […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • July 27, 2021

What They Don’t Teach You About PR In College

As a budding professional at a PR firm, I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 24, 2021

5 Traits Of A Top B2B PR Specialist

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. Yet at many specialist agencies, some characteristics are more important than others. […]

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