Crenshaw Communications, PR Fish Bowl, public relations • October 16, 2017
6 Smart Ideas For Fall PR
Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. A great PR campaign can […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 11, 2017
7 Signs Your Company Is Ready To Step Up Its PR
At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. (Bad move.) But they usually fall short as a company grows and sees a need […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 6, 2017
How PR Supports "Thought Leaders"
Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. What qualities make a […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 3, 2017
Top Blogs For PR To Follow
There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? We like to follow bloggers who are superior writers and straight shooters, and whose posts are free of jargon and […]
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Crenshaw Communications, PR Fish Bowl, public relations • September 28, 2017
Creating The PR "Dream Team"
When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. But it’s the people who make up the team that really count. The human factor is often the most important one. A good agency will assemble the ideal team to match a client’s needs, ensuring not just the right […]
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