Richard Etchison

News • February 8, 2019

Crenshaw Starts The New Year With New Clients

As the calendar turns to 2019, Crenshaw Communications welcomes new technology companies to our client roster: BrandTotal and LiveIntent. BrandTotal is an Artificial Intelligence (AI) startup based in Tel Aviv and NYC, that has developed a marketing platform built by cybersecurity experts from the Israeli Defense Force. It was founded in May 2016 by high […]

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News • January 24, 2019

MediaRadar Hosts “Valley of the Boom” Discussion

MediaRadar and a standing-room-only audience climbed aboard the tech industry wayback machine Wednesday night, as pioneering co-founders of theGlobe.com reunited in person after 20 years. Dot.com legends Todd Krizelman and Stephan Paternot shared laughs, regrets, and lessons from the heady 1990s boom and bust times. The entrepreneurs are portrayed in National Geographic Channel’s new six-episode limited […]

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Crenshaw Communications, PR Fish Bowl, public relations • January 24, 2019

How To Go From PR Intern To Permanent Hire

If you’re an aspiring public relations pro and have nabbed your first internship, congrats! Soon your head will be spinning as you’re surrounded by new people in a fast-paced environment. If it’s a good internship, you’ll learn a lot, get a flavor for what PR is all about, and end up with a clearer idea […]

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Crenshaw Communications, PR Fish Bowl, public relations • January 22, 2019

PR Tips For Stellar Executive Quotes

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee. A poor spokesperson quote is a lost opportunity at best. How […]

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Crenshaw Communications, PR Fish Bowl, public relations • January 3, 2019

10 Reasons Your PR Might Be Failing

The success or failure of a PR program can hinge on many factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Here are 10 possible reasons for PR outcomes that miss the mark. There’s no buy-in […]

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