Richard Etchison

Crenshaw Communications, PR Fish Bowl, public relations • December 26, 2018

10 New Year’s Resolutions For Better PR Campaigns

The beginning of a new year brings a turning-the-page feeling of renewal. While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. In PR, we’re getting ready to clear an ever-rising bar. Sometimes you just need to remember the fundamentals. Other times, […]

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Crenshaw Communications, PR Fish Bowl, public relations • December 11, 2018

PR Tips For Winning Business Awards

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. Most importantly, awards represent a third-party endorsement. That’s valuable currency for rising […]

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News • December 7, 2018

Crenshaw Welcomes New Team Members

The Crenshaw team expanded by three in the fourth quarter of 2019! Erica Schain joined as Account Supervisor, having returned to the U.S. after working in Israel for several years, most recently for Headline Media. Erica has an undeniable passion for technology, people, and writing; and brings a proven track record of successfully executing PR and […]

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Crenshaw Communications, PR Fish Bowl, public relations • November 30, 2018

How To Make Small Talk With PR People

It’s that time of year when we chat up colleagues, family, and friends old and new at holiday gatherings. At some point, you may ask a new acquaintance what they do for a living. If the response is “I work in PR,” you might be stumped for a minute. If so, don’t feel bad. Some […]

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Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2018

Family PR Lessons For (Surviving) The Holidays

The holidays are a wonderful time to take a moment to reflect on our blessings, as well as to spend quality time with loved ones. Sometimes we travel long distances to visit with family with whom we rarely spend time — which can make for awkward communication. Families practice their own inscrutable form of PR […]

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