Ron Stein

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 19, 2022

PR Tips For Using HARO, Qwoted and ProfNet

For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive […]

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communications, media relations, PR Fish Bowl • December 1, 2021

How To Make A PR Impact With International Media

Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams.  Many B2B tech companies with digital offerings, for example, market products and services worldwide, and […]

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Crenshaw Communications, PR Fish Bowl, public relations • August 18, 2021

5 Surefire Ways To Generate Quality Content For PR

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency […]

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Crenshaw Communications, PR Fish Bowl, public relations • May 25, 2021

Five Benefits Of Working At A Small PR Agency

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • February 23, 2021

In Praise of Trade PR For B2B Companies

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. At the […]

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