Crenshaw Communications, PR Fish Bowl • April 4, 2023
4 Ways Technology Boosts The Retail Experience (And Retail PR)
Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very […]
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PR Fish Bowl, public relations • December 7, 2022
Five Tips For Managing Tricky Clients
Working at a tech PR agency, we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners. But as every […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • July 19, 2022
PR Tips For Using HARO, Qwoted and ProfNet
For PR teams, the most common way to secure media coverage involves announcements, data and proactive pitches. Yet there are always times when proactive pitching doesn’t work, or when announcements and data are relatively light. It’s times like these when PR folks must figure out how to supplement their planned pitching to continue to drive […]
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communications, media relations, PR Fish Bowl • December 1, 2021
How To Make A PR Impact With International Media
Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. Many B2B tech companies with digital offerings, for example, market products and services worldwide, and […]
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Crenshaw Communications, PR Fish Bowl, public relations • August 18, 2021
5 Surefire Ways To Generate Quality Content For PR
For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency […]
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