Sarah O'Connell

Crenshaw Communications, media relations, PR Fish Bowl • November 3, 2022

How To Personalize Your Media Pitch: PR Advice

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for […]

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communications, Crenshaw Communications, PR Fish Bowl, time management • June 27, 2022

5 Ways To Amplify PR Efforts

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value Social media posts can be more than company news and updates. Brands […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations • March 18, 2022

Media Alert Or Press Release? PR Tips

In PR, we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy.  Yet, a press […]

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communications, media relations, PR Fish Bowl, public relations • November 17, 2021

Top Entrepreneur Podcasts PR Agencies Should Know

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders. Every business leader has a strategy to share, and there’s a story […]

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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 30, 2021

5 Pitch Ideas For PR Pros When There Is No News

PR firms live and die by news. But there are some weeks, especially late in the summer, when the news cycle is slow and companies are in a lull between announcements. Despite this, there are ways for PR teams to get their clients in the news by basically creating it themselves. Here are five pitch […]

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