PR Fish Bowl, public relations • October 31, 2023
Five Things PR Teams Should Know About Voice Search
As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. One new kid on the block that’s still underused in PR is voice search. Voice search is reshaping how people seek information because of its ease of use and flexibility. According to Demand Sage, there are 4.2 billion voice assistants in […]
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Crenshaw Communications, PR Fish Bowl, public relations • July 18, 2023
5 Essentials For PR Campaigns Tied To Holidays
Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. By recognizing potential pitfalls and using a strategic approach, […]
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communications, Crenshaw Communications, PR Fish Bowl • February 28, 2023
How A Solid PR Strategy Can Recession-Proof A Business
With a recession threatening, moving to cut PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR […]
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Crenshaw Communications, PR Fish Bowl • October 18, 2022
How To Get A Fast Start On Your PR Campaign
At a top PR agency, winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • June 23, 2022
5 KPIs that Showcase PR Value
A top priority of the best PR agency teams is measuring how well we do. In our business, that means establishing key performance indicators (KPIs). KPIs serve as a benchmark for PR performance and help quantify program results. It’s been said that PR results are hard to measure, but in recent years that has changed. […]
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