Sasha Dookhoo

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 23, 2022

5 KPIs that Showcase PR Value

A top priority of the best PR agency teams is measuring how well we do. In our business, that means establishing key performance indicators (KPIs). KPIs serve as a benchmark for PR performance and help quantify program results. It’s been said that PR results are hard to measure, but in recent years that has changed. […]

Read More
communications, Crenshaw Communications, PR Fish Bowl, public relations • March 15, 2022

5 Ways To Tell If A PR Firm Is A Fit

PR is something nearly every organization needs. Yet many don’t know what makes an agency a ‘great’ fit. After all, all PR firms are not created equal.  Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team […]

Read More
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 2, 2021

3 PR Tips For Writing A Killer Media Pitch

In the pandemic era, capturing media attention has been tougher than usual. Journalists now work on smaller teams than they did before the pandemic and are juggling many more beats. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it […]

Read More