Retale, the Web and mobile platform that connects shoppers with their favorite local retailers, has released the results of its holiday retail shopping survey. It’s clear that our smartphones and iPads are essential holiday shopping tools, with 73% of us using smartphones for shopping and nearly half (47%) preferring it to a tablet.
Retailers might want to customize marketing offers to owners of Apple devices – according to the survey, they’re likely to spend more this holiday season than Android users.