blogging

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blogging • June 6, 2014

Hey PR Pros: Everything Old is New Again

For example, today is National Doughnut Day,  created by The Salvation Army in 1938 to honor the men and women who served doughnuts to soldiers during World War I. Now it is merely an excuse for today’s pastry purveyors to give away free product and gain visibility. No one is immune, as a giant doughnut on 5th Avenue proved […]

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blogging • April 27, 2014

The Art and Science Of A PR Plan

In creating a sound, results-driven plan for a B2B or consumer PR client, start by thinking strategically about initiatives and programs that you can deliver on tactically. Planning, while not as sexy or exciting as execution, is vital to delivery of client communication goals and objectives. Working from the same plan also smoothes client and […]

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blogging • April 23, 2014

Lessons From The NYPD’s Twitter PR Backlash

The latest Twitter campaign to backfire was probably as predictable as a taxi shortage at rush hour. Considering that NYC recently elected a new mayor largely on his rejection of controversial “stop-and-frisk” police tactics, it’s hard to imagine what the New York Police Department was thinking when it dreamed up its recent Twitter campaign. By […]

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blogging • February 21, 2014

Eight Ways PR Pros Can Make The Client Look Good

PR veteran Arthur Solomon’s recent post about challenging basic public relations “rules” and other industry tenets really struck a chord with me. The most insightful point may have been this one:  “Good work is not a sure way of receiving client approval. The best way to ensure a good review is to make the client […]

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blogging • February 11, 2014

Seven Questions For The Right PR Firm (Before You Hire Them)

If an agency search is like dating, then selecting the right PR partner is almost akin to popping the question. And the emotions can be similar, — anticipation, high expectations, even euphoria. The prospective agency checks out when it comes to your key criteria, and you seem to have chemistry. What more do you need to […]

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