blogging

blogging • February 7, 2014

Top Tips for Financial Services PR Pros

This Sunday marks the 50-year anniversary of the Beatles’ American invasion. Of the hundreds of memorable songs recorded by the group, their trilogy to the almighty dollar – Taxman, Baby You’re a Rich Man and Money Can’t Buy Me Love underscores an eternal truth. Money is and has always been a hot topic. This is […]

blogging • January 13, 2014

5 Ways To Be A Better PR Employee

There’s quite a bit of useful advice on how to be a better PR person these days. But reading Reba Hull Campbell’s excellent list of 20 pieces of advice for PR professionals reminded me that there’s sometimes a gap between the skills needed to be a great PR practitioner and those required to advance in […]

blogging • January 3, 2014

5 Steps For Selling PR To Management

2014. New year, new goals and opportunities for companies to launch products, forge identities or re-brand. What better way for a consumer marketing pro to accomplish some of these tasks than to partner with the right public relations firm? If you find yourself in this position, here are some of the best ways to gain […]

blogging • November 1, 2013

Questioning PR Measurement? Please Do!

While most PR professionals have moved well past counting “clips” or calculating ad equivalencies as a gauge of a campaign’s success, there is still no one universally accepted way to measure PR outcomes. Perhaps there shouldn’t be. While no two campaigns have the same objectives or strategic roadmap, why would the results calculus be the […]

blogging • August 1, 2013

Oh, No! This Blog Was Hacked! (Chipotle’s PR Stunt Shows Poor Taste)

Okay, the title is a joke. But did Chipotle’s fake Twitter hack legitimize the faux attack as a down-and-dirty publicity stunt? Apparently the random tweets, which include such nonsensical posts as “do i have a tweet?” and “mittens13 password leave” were part of a treasure hunt promotion based on a series of puzzles. The promotion […]