Why Subway’s Apology PR Fell Short
Maybe because I’m reading John Kenney’s excellent novel, Truth in Advertising, I’ve been thinking a lot about authenticity in brand marketing and public relations. It’s one of those things that we take for granted when present, but that can be a time bomb when absent. Yet, when I first heard about the lawsuits served up […]Read More
Will The AirPR Model Fix The PR Business?
Muckrack CEO Greg Galant’s piece,”Why Public Relations Gets No Respect” hit a nerve in our industry. Though the post drew some indignant responses from the PR community, it was a thoughtful and relatively optimistic assessment of PR’s value, thanks to digital measurement tools, the prevalence of social media, and PR’s increased scaleability due to more […]Read More
Is Oprah Still Relevant?
What does it say that the most notable Oprah story this Thanksgiving season was about her tweeted endorsement of the new Microsoft Surface tablet…posted, ironically, from an iPad? Critics of the Queen of Talk saw the tweet as a sign of hypocrisy, sloppiness, or lack of tech savvy. Does it matter? Does she? For so […]Read More
Which Brands Are Winning The 2012 Election PR Race?
This election year has brought plenty of PR fodder, and not just for media and political pundits. As always, it offers opportunities for brand marketers and PR experts to jump into the race. Yet, election tie-ins are tricky, particularly during such a partisan time. Not all are winners. From bad to brilliant, here are some […]Read More
When Should A PR Agency Break Up With A Client?
Client-PR agency dynamics are a lot like dating, except the relationship is inherently unequal. A paying client always has the upper hand in the duo. Yet, agencies, too, can initiate a breakup. And like the song says, breaking up is hard to do. So is it ever a good business move to fire a client? […]Read More