blogging

blogging • August 8, 2012

7 Signs Your PR Needs A Reboot

One of the exhilarating things about working in PR, particularly on the agency side, is the variability of what we do. It’s ideal for those of us who are easily bored or fear being in a rut. Yet, we, too, can fall into routine, and even the most well-conceived plan can become outdated or stale […]

blogging • July 31, 2012

When PR People Overshadow Their Clients

A while back, my firm was in a competitive review for a plum account. At our meeting, the potential client confided that he’d just come from a session with a well-known name in our industry and had crossed him off the list. The client wasn’t impressed. Or, rather, he was, but in the wrong way. […]

blogging • June 28, 2012

PR Techniques: How To Get ZMOT On Your Side

Marketers like to talk about the Zero Moment of Truth, or ZMOT, for a product or brand. Loosely defined as the moment when a prospective buyer looks for online reviews and recommendations for a product, ZMOT follows the P&G tenets of the “first moment of truth,” when a customer chooses a product on the store […]

blogging • April 17, 2012

Writing The Shareable PR Blog Post

Crenshaw Communications’ employee blog, PR Fishbowl, recently celebrated its one-year anniversary, and we thought it a good time to look back and highlight what makes a blog readable and shareable. Here is what we found: Find your voice. Whether your blog is snarky or sweet, find a consistent tone so “fans” know what to expect […]

blogging • April 16, 2012

Can "The Pitch" Be Fixed?

Can the pitch be fixed? I don’t mean the new reality TV show, although the debut episode was a losing proposition — contrived, tedious, and unrealistic. But there was one aspect of the show that hit home, and that was the pitch itself. A team from McKinney, the first of two ad agencies competing to […]