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Our CEO On A-Rod in Daily News

earned media, PR

A-Rod must’ve missed our previous post about how to make a home run of an apology. If he had, he might have known not to focus on himself more than the fans, or to come across as “defensive or self-pitying.” Our founder and CEO Dorothy Crenshaw was one of the communications experts discussing the A-Rod apology in this Daily News piece, and discusses the best ways to handle a public apology, when it’s necessary.

Check out the full story here!






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