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communications • October 20, 2021
PR Tips On Industry Awards For B2B Tech Companies
As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Let’s […]
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communications • October 14, 2021
Announcement From Our Ad Tech Team
Crenshaw Communications Grows Ad Tech PR Team Caroline Yodice named Director of Ad Tech to support expanding client roster New York, NY, October 14, 2021 — Crenshaw Communications, a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad […]
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communications • October 13, 2021
Can Ethical PRs Represent Unethical Clients?
The public relations business is plagued with bad cultural stereotypes (see: Flacks) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. […]
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communications • October 12, 2021
PR Tips For Navigating Interview Roadblocks
For PR specialists, few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to […]
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communications • October 5, 2021
PR Tips For Taking Advantage Of Breaking News
How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches […]
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