communications

communications • July 5, 2023

AdTech PR Expert: How To Make Cannes Lions 2024 Better Than 2023

Cannes Lions has long been a fixture on my calendar, but from a distance. With over a decade of experience in adtech PR, I’ve orchestrated or supported more Cannes campaigns than I can count, but I never attended until this year. Did it live up to the hype? Definitely. And it proved both exhilarating and […]

communications • February 28, 2023

How A Solid PR Strategy Can Recession-Proof A Business

With a recession threatening, moving to cut PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR […]

communications • October 12, 2022

A Day in the Life Of A Tech PR Executive

8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news. Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I set lots of Twitter notifications, so I get an alert each time Axios, TechCrunch, Forbes, Bloomberg, CNN, […]

communications • October 10, 2022

How I Manage: ADHD In The Always-On World Of PR

You might think that Attention Deficit Hyperactivity Disorder (ADHD) can be an advantage for the typical tech PR person. After all, in the right stimulative environment, ADHD can contribute to drive, enthusiasm, and even passion for one’s job or career. Yet, like many things, it can be complicated. Through the transition into remote work I […]

communications • October 3, 2022

Crenshaw Team ‘Retreats’ To Washington D.C.

One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington […]