When Bad PR Is Good For Business
Boycotts are powerful, but they can also be PR magnets, drawing attention where none is deserved. That seems to be the case with the attempts to pressure Etsy, the online marketplace for handmade goods, to drop one of its sellers. Etsy is known not only for the business opportunities it provides to artist-entrepreneurs, but for […]
Read MoreWhat Happened In Vegas: Top Trends From CES 2011
And I thought it was 2010 when CES got its mojo back. By the end of day one of CES 2011, I knew this year’s geekfest would easily top last year’s. The recession seems to be receding, the innovation thriving, and the news flowing. Here are the top trends from CES 2011. Tablets, tablets, tablets. Not […]
Read MoreThe Worst PR Moves Of 2010
It was a good year for bad moves – when it comes to PR, that is. Here’s our list for 2010’s biggest PR blunders. BP. Let’s get it out of the way. There’s not much more to say about BP’s response to the flood of bad press after the Gulf oil spill. Its handling of the […]
Read MoreThe Best PR Moves Of 2010
This year brought well-publicized disasters, misbehaving celebrities, and corporate goofs. But, which individuals and companies communicated most skillfully during 2010? Here are our nominees. Wikileaks. Whether Julian Assange is a hero or a “high-tech terrorist” depends on your point of view. But in 2010 Wikileaks perfected a media relations strategy for maximum impact for the […]
Read MoreTen Trends That Will Affect Public Relations Pros In 2011
PR is reaching a golden age, triggered by the growth of social media and new, more relevant metrics. PR is dead, a bridesmaid in the hot pursuit of larger budgets and sexy social programs. The predictions are all over the map, but, as usual, the truth lies somewhere in the middle. Here’s our list for […]
Read More