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communications • December 14, 2010
Does Social Media Cause Groupthink?
I used to consider “groupthink” mostly as the enemy of new ideas. You know, where members of the team are more motivated to agree with one another and get along than to question the status quo or break new ground. Then there’s the too-homogeneous mindset that can result from an entrenched corporate culture. Tech blogger Steve Tobak wrote […]
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2
communications • December 7, 2010
When Social Media Goes Too Far
The social web can be a wonderful thing. But what happens when social content goes too far as a substitute for actual journalism? In an age when “everyone is the media,” the credibility bar drops fairly low, revealing biases, errors, and rumors that pass as fact. I’m grateful for the traditional press, battered, but unbowed, when […]
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5
communications • November 29, 2010
The "Deadly Spin" On PR: Where Potter Gets It Right
Wendell Potter’s “Deadly Spin” is a fascinating book. It’s a broadside against the health insurance industry, an insider’s account of the battle over healthcare reform, and an exposé of PR’s ugly underbelly. In our business, it has drawn criticism for portraying what we do as the most subversive of dark arts. Personally, I found it […]
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3
communications • November 11, 2010
Can You Turn Bad Publicity Into Good PR?
When Gap unveiled a new logo last month, the negative buzz forced it to backpedal and eventually restore the original, iconic identity. It was a miss for Gap…or was it? Logo-gate may have awakened brand fans and made it more relevant than it’s been in years. Accident? Probably. But there are ways to turn a PR failure into […]
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5
communications • November 3, 2010
PR Lessons From The 2010 Election
No matter how you feel about the results of the 2010 midterms, it’s been an interesting election season. Start with a stagnant economy, add a soured electorate, pour on the tea party activists, and it’s a bitter brew, at least for incumbents. The election also offers lessons for communicators. Here’s what marketing and PR pros […]
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