4
communications • November 2, 2010
Five Ways To Win The Big Pitch
Guest post by Patricia Gibney A large, competitive agency search can be time-consuming and crazy-making for everyone. It helps when a search consultant is involved, but that happens less frequently in these days of tight budgets. Often the client is on its own — and frequently in unfamiliar territory. The result: agency teams don’t have the […]
Read More
1
communications • October 29, 2010
Truth Is The New Black: The Case For Authenticity In PR
At a meeting of the Council of PR Firms last week, keynoter Marc Pritchard, P&G’s Chief Marketing Officer and the man responsible for spending more marketing dollars than any human on earth, called public relations “the most authentic form of marketing.” It’s a crowd-pleasing line, at least in a room full of PR professionals. Now, I’m […]
Read More
4
communications • October 25, 2010
When Should An Agency Fire A Client?
Towards the end of season four of “Mad Men,” we see Don Draper take out a full-page ad in The New York Times to announce that his firm will no longer accept tobacco clients. The ad paints the move as an ethical decision and even implies that the agency’s split from its largest client, Lucky Strike, […]
Read More
1
communications • October 19, 2010
Trust And The Age Of Prank PR
It seemed like a bold PR strategy and a decisive move toward corporate responsibility and transparency. Chevron Vice Chairman George L. Kirkland said. “We’ve got problems and challenges, and we too make mistakes, but we’re telling truths no one usually tells, and looking wide-eyed into the future.” Wow. Except he never said it, of course. […]
Read More
8
communications • October 13, 2010
Crisis Management: Lessons From The Chilean Mine Rescue
As the world watched, the government of Chile showed not only leadership, but remarkable PR and communications savvy as it sought to free 33 miners trapped underground for over two months. Its handling of the ordeal was like a mirror image of the BP disaster. Here are some crisis management learnings we can unearth from […]
Read More