communications • January 2, 2010

Ten Trends Affecting PR Professionals In 2010

Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1.   Social […]

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communications • December 23, 2009

Pepsi Super Bowl Snub Scores PR Points, Changes Marketing Game

In recent years, the Super Bowl has become as much a brand PR vehicle as an advertising showcase. Companies can score big by announcing their participation in the adfest, and if they hit, their commercial will be replayed and discussed by pundits like Barbara Lippert and Donnie Deutsch throughout the post–game news cycle. That’s why it’s ironic that Pepsi’s recent announcement […]

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communications • December 21, 2009

Domino’s Serves Up A New PR Recipe

Call it a mid-life crisis. On the eve of its 50th birthday, Domino’s is throwing its pizza recipe – and its business – up in the air. The company recently announced it has changed “everything” about its products, from crust to sauce. To top things off, it’s invited influential bloggers, some of whom have criticized its product – […]

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communications • December 11, 2009

Will Tiger Woods Sink Celebrity Endorsement?

The seemingly endless Tiger Woods scandal, and the well-worn implications for PR and crisis management, have me thinking instead about another aspect of our business – the celebrity endorsement. In this case, the negative fallout is so dramatic – and so unanticipated – that I have to wonder. Could brands become wary of getting into […]

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communications • December 9, 2009

Why Climategate’s An Epic PR Fail

Call it a perfect storm… of scandal. As world leaders have gathered in Copenhagen to discuss global climate issues, the ill winds of “Climategate” are still blowing. Since hundreds of private emails between some of the world’s leading climate scientists were hacked and leaked online, skeptics have cried foul. Sarah Palin’s opinion piece in today’s Washington […]

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