The Gap’s New Logo: Bad Fit Or Savvy PR Move?
It almost seemed like a PR stunt. When the Gap replaced its iconic logo with a new visual identity, Gap-watchers were not just alienated. They seemed to take it personally. It was as if a fortyish suburban dad suddenly hired a downtown stylist. Branding experts decried the Helvetica font with its tech-y box as “lazy,” and fashion bloggers rejected […]
Read MoreFive Things I Learned On The Client Side
Guest post by Patricia Gibney After many years in the agency world – from boutiques to multinationals – I found myself in that magical place called in-house. As a client, I looked forward to developing a company-wide communications strategy. I envisioned following an orderly protocol for media relations, being the internal expert and adviser to senior […]
Read MoreWhen Social Networking Make Us Anti-Social
I was intrigued by Malcolm Gladwell’s insights in the recent New Yorker piece, “Why The Revolution Won’t Be Tweeted.” It rejects the perception, common among some social media enthusiasts, that social networking has the power to foment true activism for social change. Gladwell talks about the “weak ties” that characterize most online networks, arguing that a […]
Read MoreHas PowerPoint Made Us Stupid?
Recently I sat through another firm’s presentation at a client offsite and realized by the end of the session that I had spent 20 minutes admiring their slides. The presentation template had nicely rounded text boxes in pleasing pastels and clean, elegant fonts. The text was minimal and uncluttered. What was the content? Um…. I’ll get back […]
Read MoreDid The Media Create Terry Jones?
In an interesting sidebar to the Terry Jones firestorm, web host Rackspace today shut down the pastor’s website for violating its acceptable use policy. A good move, I thought. Then I read criticism of the move, on the grounds that it gives Jones even more attention and may trample his right to free speech. It’s a fair point. Not about free speech – […]
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