communications • August 9, 2010

For Mrs. Obama, This Vacation Isn’t Free

There’s that word again. Optics. The First Lady and daughter Sasha departed last week on a whirlwind trip to Spain, where they stayed at a posh Ritz Carlton-owned hotel with friends. The press made it out like a Sex And The City-style girls’ weekend of lavish shopping and touring, finished off by lunch with the Spanish […]

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communications • August 2, 2010

Have We Been Fair To Tony Hayward?

There’s an expression related to PR that I particularly dislike. It’s “optics,” and like most buzzwords, it’s a bit pretentious and unnecessary. But when I heard that Tony Hayward will be replaced as CEO of BP, it popped into my head. Good optics, that is. Hayward’s been sent to Siberia (he’ll join a BP joint […]

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communications • July 27, 2010

Shirley Sherrod And The Death Of Context

It’s practically a given that privacy is dead. Just ask Mel Gibson. His creepy rantings (and pantings), as recorded by his girlfriend, have probably ended his career. In a different way, General Stanley McChrystal was also brought down by a breach in the traditional discretion granted to subjects of his ilk, greatly amplified by digital […]

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communications • July 21, 2010

Should PR Own Social Media?

This week’s news that ad and PR behemoth Interpublic Group has launched Rally, a social media unit, has the industry buzzing. The launch gave fresh fodder to the old turf debate, spiced with speculation about infighting under a single corporate roof. EVP Heidi Browning says Rally won’t mean new competition for IPG-owned PR firms. Insiders say […]

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communications • July 14, 2010

What Nicknames Say About Brands: Chevy, Meet The Y

A brand nickname is a little like a viral video. No matter how badly you want it, planning alone won’t make it happen. It has to come about naturally. I’m not talking about mere abbreviations, like AmEx or P&G. I mean real nicknames…those insider-y monikers that make us feel cool because we drive a Beamer […]

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