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communications • March 11, 2010
Goldman Sachs And The Cost of Bad PR
What’s a reputation worth? For most businesses, there’s an obvious cost to negative publicity. Sure, a few are still stuck in the “any PR is good PR” camp. And then there are those for whom public perception simply doesn’t matter. A year ago, I would have put Goldman Sachs in that category. With a track record of breathtaking […]
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communications • March 5, 2010
The Future of Celebrity Endorsement, Post-Tiger
Last night I had the pleasure of speaking at a symposium sponsored by The Cardozo Arts and Entertainment Law Journal. The topic was “The Tiger Woods Effect” on celebrity endorsement, contract negotiation, morals clauses, and a host of other legal, marketing and PR issues. Here’s my take on the discussion, from a strictly brand marketing perspective. Brands […]
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communications • March 1, 2010
When Not To Hire A PR Firm
Like Tolstoy’s observation about unhappy families, relationships between clients and their PR agencies go bad for different reasons. That’s why I can’t respond directly to a piece in today’s Huffington Post that questions the relevance of PR firms today. Grant Cardone’s “Do PR Firms Make Sense Anymore?” recounts his failed and apparently fruitless relationships with three […]
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communications • February 25, 2010
What We Can Learn From "Undercover Boss"
When I was 23 years old I worked for a PR entrepreneur who insisted we accompany the sales reps of a large client company on their customer calls at retail. He said it was the only way to learn how the company’s products got to market and to gain a real-world perspective on our PR planning. […]
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3
communications • February 21, 2010
Why PR Advice Is The Last Thing Tiger Woods Needs
The Tiger Woods soap opera isn’t just a gift to the tabloid press. It’s been a championship season for PR and crisis management advice. Even before the latest statement hit the Web, communications experts were scrambling to rehash the criticisms of last November and offer another round of self-serving counsel about what Woods should do to get his reputation out […]
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