communications

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communications • May 22, 2009

Partnership Unlimited

Spending  time at the international meeting of our sister consultancies (www.proi.org) has given me the chance to catch up with colleagues, commiserate about the economy, and share insights about trends affecting our business. The caliber of the firms in our global partnership is extraordinarily high, and the discussions have been both passionate and eye-opening.  It also […]

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communications • May 1, 2009

Michael Vick And PETA: Like Cats And Dogs?

When it showed up on my Twitter feed, I thought it was a joke.  Michael Vick, the onetime NFL star who went to jail, while his public image went to the dogs, after being convicted of particularly disgusting acts of cruelty to animals, is reportedly in talks to become a public spokesperson for People for […]

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communications • April 30, 2009

Branding A Pandemic Or “Aporkalypse Now”

The media buzz surrounding the influenza virus formerly known as swine flu has resulted in an epidemic of both controversy and criticism.  Is it overkill? Many think so. But over the past 24 hours, the PR offensive around the flu hasn’t been about prevention or panic…it’s about the virus’s brand.  As of yesterday, the World […]

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communications • April 20, 2009

Ford Throws A Social Media Fiesta

At last, some good news from Detroit…or at least, an interesting move in which the words “bailout” and “bankruptcy” have no place. Ford recently announced that it will offer Fiesta subcompact cars to 100 Web types – bloggers, Twitter rockstars,  and social media influencers – for six months.  The lucky 100 will receive car insurance and gas, so they can test-drive the Fiestas […]

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communications • April 16, 2009

When Bad Things Happen To Good Brands

 Too often, a company’s own failings can put its brand at risk.  But, as the world knows, sometimes — well, stuff just happens. Earlier this week, Domino’s Pizza found itself facing a brand reputation crisis when two North Carolina store employees videotaped themselves doing disgusting things to food and placed the video on YouTube Although […]

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