1
communications • January 22, 2010
Royal Caribbean In Haiti: A Tough Call
When I first read about the Royal Caribbean Line ship that docked at Haiti’s Labadee beach shortly after the earthquake that devastated Port-au-Prince, I was taken aback. To say it created a royal PR problem for the cruise line that owned many a private boat in Cabo San Lucas was an understatement. The storm of criticism was so fierce […]
Read More
7
communications • January 18, 2010
What PR Boom? Why The Recession Hasn’t Helped Public Relations
Like my peers, I was interested to read the latest article about our industry in The Economist. Titled “Good News,” the piece posits that PR has profited during the recession, since so many companies have suffered business and reputation declines. It cites the latest Veronis Suhler Stevenson data indicating a 3% growth for the PR business […]
Read More
0
communications • January 13, 2010
McGwire PR Strategy Misses The Mark
Somehow, I expected more of Ari Fleischer. Fleischer, who served as George Bush’s Press Secretary for two years (which is like 10 years in real time), knows a thing or two about PR and messaging. But, his coaching seemed to fall short for his client Mark McGwire this week when McGwire tried to come clean and apologize […]
Read More
4
communications • January 9, 2010
Lady Gaga And Polaroid: Beautiful Music Or Bad Romance?
Picture this. When Polaroid announced its new relationship with pop diva Lady Gaga, it rocked the CES haus and nearly brought down Twitter. The former Stefani Germanotta, looking wonderfully preposterous in a hat made of her own hair, was shakin’ it as the brand’s Creative Director. She even showed off her new business card. Okay, the pairing might be a stretch. […]
Read More
22
communications • January 2, 2010
Ten Trends Affecting PR Professionals In 2010
Despite their overabundance this time of year, I’m a fan of lists. They impose structure and order on what is actually messy, imperfect, and disorderly. But, because I missed the 2009 list window I’ve taken a crack at identifying the major trends affecting our business and what they’ll mean in 2010 and beyond. 1. Social […]
Read More