communications

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communications • October 5, 2020

Crenshaw Communications Wins 2020 PRSA-NY Big Apple

Crenshaw Communications Wins 2020 PRSA-NY Big Apple Campaign for leading event success platform Bizzabo is honored New York, NY, October 5, 2020 — Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR […]

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communications • October 1, 2020

How Paid And Organic Social Media Work Together In PR

Social media marketing and PR have become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic […]

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communications • September 29, 2020

Five Types Of Bylined Content That Work For PR

As outlined in my post on PR tips for effective bylines, bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR […]

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communications • September 21, 2020

How (And Why) PR Pros Should Use TikTok

There’s a new social media app taking the world by storm. It’s called TikTok. Ever heard of it?  Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart […]

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communications • September 15, 2020

6 PR Tips For Staffing A Media Briefing

In B2B public relations, one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important. They’re useful for relationship building and keep the dialogue going until the time when a company executive’s […]

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