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creativity • September 9, 2014
Just One Crazy (PR) Idea…
I think they called the late, great Robin Williams’ cancelled TV show about ad execs “The Crazy Ones” because many great creatives – even PR types – are known for that one wacky idea. At our agency we subscribe to a school of thought that encourages – with limitations – the full expression and exploration […]
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creativity • November 5, 2013
How To Be A Winner in the PR Awards Game
By guest blogger George Drucker It’s awards season. No, not Oscars, Emmys, or YouTube. It’s the time of year where you or your PR agency, whether doing brand public relations, B2B PR, consumer PR or the like, can demonstrate your creativity, media skills, digital savvy and communications expertise in a truly competitive setting. Winning industry […]
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creativity • September 24, 2013
Six Steps To Creative PR Brainstorms
Many successful PR and marketing campaigns have started with a simple creative brainstorm. Yet, we’re always searching for better and more productive ways to develop great ideas. What many PR pros and others don’t always realize is that every concept doesn’t have to be groundbreaking. Some of the best creative sessions produce a small germ […]
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creativity • July 2, 2013
PR (Never) Takes a Holiday!
While most people are ready to kick off the 4th of July holiday early, smart PR folks have been thinking of ways to take advantage of the time period on behalf of their clients. They know that a long holiday weekend means a slow news cycle and media who may be distracted or in a rush to […]
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creativity • May 3, 2013
What I Learned About PR from "42"
by guest blogger George Drucker The excellent film and tremendous PR effort created on behalf of “42: The Jackie Robinson Story” which opened on screens nationwide a few weeks ago, inspired me as a PR professional. As a long-time Angeleno, and even longer PR practitioner, I have to take my Dodger baseball cap off to […]
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